material shot for the film also appears in this trailer for Experimenta India
experimental film, India / Germany 2018, approx. 6 mins
16mm, 1:1.33, 24fps, colour, stereo
idea, edit, sound, direction: Bernd Lützeler
camera: Bernd Lützeler, Siddharth Govindan & Poornabodh Nadavatti
camera assistant: Vishnu Nambiar
this film was made as part of the bangaloREsidency program, hosted by Experimenta India
with financial support from Goethe Institut / Max Mueller Bhavan Bangalore
In my previous films the Voice of God and Camera Threat I had explored the density of traffic and crowds in urban India, using various visual experiments. With this new project I am shifting the focus away from the public space into the interiors of local shops in India. _galore was entirely shot in Bangalore.
The streetscape of every Indian city and town is - apart from crowds and vehicles - mainly dominated by products. The bazaar is no longer limited to a certain square or building, it expands into all other parts of the city and claims a large percentage of the available public space. Between the buildings and the traffic, every inch of asphalt is exploited commercially. The roadsides are occupied by parked vehicles, hawkers with their carts and stray animals of all kinds. The sidewalks are usually crammed with products, put on display by the local shop owners. The vast majority of the shops is lacking the facility of a shop window.
The architecture of the typical local shop can be described as a garage style, windowless, rectangular box, open to the front, with roller shutters to lock them at night. This prototype can be found all over the country.
Stepping into a local shop and can be like entering a complete new world where time stands still: Unintentionally unique interior "designs" that merge minimalism with opulence, from simplistic to complex, from messed up to extremely tidy, from old to brand new. Many shops are literally filled with products galore up to the ceiling (and above). The product itself serves as the design of the shop.